Algorithms, like all math based decision–making systems are completely blind to context.

Because machines operate on averages they simply are incapable to make sense of different situations. We (humans, designers, coders) cushion them with scenarios, narratives and views on what could happen, a list of meanings a human might be seeking.

A grand undertaking for us, because we’re asking ourselves to map out the entire human condition

The core principle of binary (Shannon) is that machines need not know what they’re conveying, and because of that all they do is pass around sealed envelopes of human–talk.

It is like someone would send you to meet 10 new people and ask you to write everything you’re going to say beforehand, put it an envelope and open it when you need to say something.

Better design of meaning and context (on the human side), together with experimentation in system architecture (machine) is could help with the collective friction we’re all feeling right now.