Below are two diagrams on the forming difference between gated (traditional) products, and next-gen product (the type I was alluding to in Net Value, and No Domains)
A proprietary database is owned by the company, so are views (which we think of as domains) and controllers. The controllers –essentially features and logic–will mature to maintain users’ interest, growth and business opportunities.
Users will be on-boarded (by downloading an app, and opening it for the first time) and partnerships may be conceived.
Can logic (controllers) be built directly on user’s data?
That data can be owned by another company, but the user will proactively share those sources.
The value yielded could be served through any number of user domains. An app, even a few clicks away, is a new address. It is leasing real-estate on the user’s device. To get to it the user needs to initiate an action and virtually travel through an operating system.
The more we move away from screens and onto ubiquitous domains (iOT et al), the more users would learn to expect products to meet them where
To orchestrate the repository of APIs and logics the user buys, we’d also need a small database to act as a switchboard
If this is of interest to you, please feel free to download the Sketch file and annotate with your own thoughts