Emotional intelligence (on the side of the practitioner) is a prerequisite for empathy, human centered design and to some extent encapsulates the entire field of ethnography.

Emotional articulation is much more powerful. It allows us to explain decisions (practitioner’s and potentially constituent), pursue opportunities with (directional) conviction and create new ones with intentionality.

If emotional intelligence can fuzzingly say what feels right or wrong, emotional articulation (like brand mission, or a professional compass) can seek, build and create what feels right. Using our emotional intelligence can navigate ambiguous situations, but with emotional articulating we can create a path for a desired future.