On Standardization

The elegance of tidy assortment has not been lost on generations of statisticians, management consultants and computer scientists.

As these assorted databases become hyper organized, computerized and utilized there is a very palpable push back on the standardization of consumers into flat transactional units. Think of the last time a JetBlue flight attendant took your drink order on a piece of paper (instead of pushing a cart), or when you paid premium for anything handmade, handpicked, or curated (all human verbs).

A few years ago I tried articulating this same feeling under the umbrella of soft technology, and the slow movement, but I think that with the collective discomfort we’re feeling around attention economy, machine learning in the marketplace and the romanticizing of serendipity this idea is worth a revisit.

Published by Nitzan

I am a designer, writer and strategist with interest in machine learning, liminal thinking and complexity science. In my commercial work I help companies build innovative tools, design better qualitative processes, and lead that human machine collaboration with complexity in mind.

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