Complexity and Marketing

Complexity is the science of systems of emergence.  Systems in which the internal relationship between agents results in an unexpected behavior. As such it is particularly useful for economic modeling, policy, weather and social phenomena. Marketing is the practice of nudging collective human behavior, and driving change at scale (normally for a commercial gain). Being […]

Friction, and Innovation on Ice

Technological innovation – defined here as a new phenomena, packaged in a new frame for the market – is subject to friction. Existing market patterns, users’ habits or false iteration work against the goals and development of an innovation. Without new energy offsetting the friction, it would come to a stop. Things like founders’ care, […]

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