Reading List Part 5: Books for the World Inside Our Heads

Previous reading lists: Part 1, part 2, part 3, part 4 Over the last few months I have been reading (and writing, and working) on what I have been calling design for the world inside our head. The books below are a selection of highlights from that sprint. How to Measure Anything: Finding the Value of “Intangibles” in Business, Douglas […]

Prototyping, and Scarcity

Experimentation is in the core of human creativity, learning and meaning but I can’t escape the thought of the risk of wastefulness that comes from anecdotal (purposeless) making. If you’re making for making sake with no purpose and longevity (of the type that experimental marketing could be accused of) are you being wasteful with your […]