Perception over Expression

Our individual, internalized perception of objective events make our sense of reality. We place objective events in an ever-evolving frame of cognition.

As creatives we might do our best to express instructions for reactions, but at the very best all they do is prompt perception.
The colors and accents of that perception are a function of the our beliefs of the world.

“(Reality) is a reconstruction based on our
beliefs of the world”

– Alan Kay

When approaching systemic messaging, or any kind of system design that involves people (and their instantiated realties) we should remember that perception always beats expression.

It is in situations like that these that deploying behavioral economics, complexity science, and modeling becomes incredibly powerful in reducing ambiguity

“Imagine how difficult physics would be If electrons could think”

–Murray Gell-Mann

Published by Nitzan

I am a designer, writer and strategist with interest in machine learning, liminal thinking and complexity science. In my commercial work I help companies build innovative tools, design better qualitative processes, and lead that human machine collaboration with complexity in mind.

Leave a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.