Product Cycle’s Negative Space

In the every day life of our prospects a need presents itself to the user, and with some luck our product has enough of a mindshare to be chosen.

Once that need is fulfilled our user is still the same person. If I am seller on Etsy, my passion for a community of making does not disappear when I close that app.

Design for agency is design for the negative space outside the product cycle you’re currently thinking about.

Published by Nitzan

I am a designer, writer and strategist with interest in machine learning, liminal thinking and complexity science. In my commercial work I help companies build innovative tools, design better qualitative processes, and lead that human machine collaboration with complexity in mind.

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