1. Architectural, R&D, never done–before ideas
  2. Existing technologies in new applications
  3. Lowered costs and better consumer openness
  4. Incremental improvements
  5. Integration to new markets

In this mountain metaphor creativty is concentrated in the middle, the edges will slowly drawn by the output of the sector as a whole. New tools will reduce the need for developers to build algorithms (for example), so that company would have automated itself out of a job. Example of this might be graphic interfaces to build a statistical optimization tool, on the fly real-time translation, adaptive user interface to improve engagement et al.

This will happen across many routine areas of the tech sector, leaving the inner rings more protected from automation. Because this behavior is self propagating, it will also be exponential.