The Long Tail is a Facade

The Long Tail is 3 dimensional, it is more of a long facade. Behind each of those points hides an instance of an offering, a system. Some are shallow (Peach) and some are deep (APC Surplus).

Just showing up on the tail (with an agile startup) is not enough. In fact it is wasteful (cognitive hours burnt).

Small, sustainable, branded communication connects to a fellow to human–humans and repels human–robots (those people who like the ads on the L train, or who–at work–don’t offer any more usefulness than a company’s website).

Published by Nitzan

I am a designer, writer and strategist with interest in machine learning, liminal thinking and complexity science. In my commercial work I help companies build innovative tools, design better qualitative processes, and lead that human machine collaboration with complexity in mind.

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